Wednesday, September 19, 2007

Click Fraud Index 2007

Click fraud rate, that is, number of fraud clicks for every hundred clicks counted.
From this data, it is presumed that 25% of clicks are fradulent !



This data is compiled from http://clickfraudnetwork.com

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Worldwide Click fraud heat map

Here is a map showing the source of click frauds throughout the world.




Click fraud has become the new spam and it’s clearly a problem that is getting worse, not better,” said Tom Cuthbert, president and CEO of Click Forensics, Inc. “A significant percentage of today’s click fraud traffic can be attributed to two growing areas of concern for search advertisers – traffic that comes from botnets and from parked domains or made-for-ad sites. Advertisers running campaigns on content networks are especially vulnerable as they are increasingly targets of this growing pool of savvy fraudsters.”

More @ http://clickfraudnetwork.com/

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